My friends call me Genie,
and I’m a content designer.

I have 8 years of experience across consumer banking, enterprise, and AI, and the magic power to turn complexity into one clear story.

See the magic at work

I make experiences feel intuitive by bringing product thinking and storytelling to every layer, from the product name to the system behind each string.

Building the content system for a 0-to-1 enterprise platform

• Naming
• Terminology
• Content architecture

Rewriting registration to cut drop-off

• UX research
• UX writing
• Brand voice & tone

Designing an AI assistant for support agents

• AI content design
• Naming
• Content modeling

Building more accessible products

• Accessibility
• Content standards
• Design systems

Labels and descriptions

Do

Underline links so they’re easy to identify.

Don’t

Use generic labels like

Click here Learn more

Comprehension

Do

Use active voice.

Don’t

Use jargon or technical terms.

Language and localization

Do

Spell out acronyms and abbreviations.

Don’t

Use idioms or hard-to-translate phrases.

Error handling

Do

Name the error and how to fix it.

Don’t

Use technical messaging.